As 2026 approaches, the UK property market is showing signs of growth, with average home prices rising. This article explores the key trends shaping buyer behaviour and agent strategies for the coming year. From energy efficiency and smart living spaces to the continued strength of the rental sector and the importance of agent reputation, discover what’s driving decisions and how Property DriveBuy is helping agents connect with active buyers.
Property Market Trends: What to Expect in 2026
The property market is often influenced by economic shifts, and the current climate is no different. After a period of adjustment, recent figures suggest a positive upward trend for property prices.
According to the Office for National Statistics, property prices saw a 1. 7% increase up to October, bringing the average price of a home to approximately £270,000. This trend is supported by observations from major property portals like Zoopla and Rightmove.
Interestingly, the data also points to a dip in flat prices. Some in the industry link this to a change in first-time buyer behaviour. Many are now looking to buy a house rather than a flat, often purchasing later in life, which influences their property choice.
Industry professionals, including mortgage lenders, property portals, and estate agents, are anticipating a rise in the property market in 2026. Predictions generally range from a 1% to a 2% increase in property values.
Key Buyer Preferences for 2026
As we move into 2026, understanding what buyers are seeking is crucial for agents. Several factors are becoming increasingly important:
- Energy Efficiency: With rising energy costs, homes that are economical to run are a top priority. Buyers are drawn to properties with good EPC (Energy Performance Certificate) ratings, achieved through features like solar panels, double glazing, or modern boilers.
- Compact and Smart Living: Energy costs are also driving a preference for smaller, easier-to-heat homes. Proximity to work, public transport, and local amenities are strong motivators for where people choose to buy. The desire for extra rooms and large amounts of space is diminishing.
- Flexible Living Areas: The rise of hybrid working means that a dedicated space for an office is now essential for many. The ability to create or adapt spaces, such as adding a garden room or a loft studio, is highly desirable.
The Rental Sector’s Continued Importance
The rental market is expected to remain a consistent area of growth. Young families and individuals who may still find it challenging to enter the buying market will continue to rent. Landlords will need to ensure their properties are well-maintained, competitively priced, and have clear management terms.
The Rise of Agent Reputation
In today’s connected world, an agent’s reputation is paramount. Buyers are asking important questions about who an agent is, their trustworthiness, and their online reviews for service. Forward-thinking agencies that focus on their digital presence and build a strong reputation are likely to see growth. Those that do not may be left behind.
Steve Foreman, CEO of Property DriveBuy, states, “2026 is going to see a demand in visibility and access to properties for buyers. Agents need to ensure that they are reaching buyers as they are walking and driving around neighbourhoods. We live in a digital world and life has changed from reviewing estate agent windows, to scrolling on Rightmove or Zoopla. Buyers are busy and they want property to come to them, easily as they go about their daily activity. Property DriveBuy gives them exactly this. A property portal that’s proactively finds property for them where they are working, walking, running and enjoying life.”
Property DriveBuy offers a free platform for agents to list their properties. The app allows potential buyers to discover and connect directly with agents as they explore their local areas on foot or by car, bringing properties to them wherever they are.